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Canadian Board of Aesthetic Medicine

Aesthetic Business & Marketing (for Beginners)

Launch & Grow Your Aesthetic Practice

Built for nurses, doctors, and dentists entering the aesthetic medicine industry. Get the business roadmap, marketing frameworks, and real-world expert insights you need to start — even with zero prior business experience.
  • Step-by-step roadmap from idea to open doors
  • 4 P’s of Marketing, branding & social media mastery
  • Expert panels with practicing clinic owners & medical directors
  •  CBAM Certificate of Completion upon passing

Original price was: CA$550.Current price is: CA$450.

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Talk to a Training Advisor
Get personalized guidance — free, no commitment.
Who is this for?
Qualified nurses, doctors, and dentists who want to enter or expand in aesthetic medicine — including those seeking alternatives to traditional clinical settings.
Do I need business experience?
Not at all. This course is built specifically for beginners and practitioners with limited or no marketing background.
How long is my access?
6 months of full online access from registration. Complete all lessons entirely at your own pace.
Learning Objectives

What You Will Master

From naming your business to building a full marketing strategy — the exact skills every aesthetic practitioner needs.

Starting Your Business

Navigate licensing, liability, and build a solid business plan from day one.

Checklists & Mistakes

Avoid the most costly beginner errors in setup, compliance, and client acquisition.

Social Media Marketing

Platform strategies to attract aesthetic clients, taught by industry practitioners.

The 4 P's of Marketing

Apply Product, Price, Place, and Promotion to your specific aesthetic practice.

Pricing & Promotions

Build a sustainable pricing strategy and design promotions that convert.

Branding & Identity

Define your visual identity and position your clinic as a trusted brand in your market.

Full Curriculum

20+ Lessons Across 4 Modules

Expert video sessions, discussion panels, and real-world business resources — all self-paced.

01
Module 1
Road Map to Aesthetic Business
  • Introduction PREVIEW
  • Checklists
  • Cost of Initial Marketing & the Industry
  • Broad Range of Solutions
  • Liability Considerations
  • Questions to Ask Yourself
  • Business Plan
  • Naming Your Business
02
Module 2
Business Fundamentals
  • Selecting Your Location
  • Competitive Market Analysis
  • Marketing Channels
  • Common Mistakes to Avoid
03
Module 3
Marketing Foundations
  • 4 P's of Marketing
  • Who Is Your Target Customer?
  • Pricing Strategy
  • Branding & Brand Identity
  • Marketing Collateral & Business Cards
04
Module 4
Marketing Resources
  • Website Must-Haves
  • Website Creation
  • Business Tips — Aesthetic Nurse & Spa Owner VIDEO
  • Dos & Don'ts in Social Media — Dr. Daniel Liu VIDEO
  • Who Is Your Target Market? — Sara Rahimian VIDEO
  • Google My Business & Search Engine VIDEO
+
Bonus — Expert Panels
Discussion with Industry Experts
  • Dr. Ashraf Badawi — Patient Psychology
  • Victoria Cyr — Medical Director Roles
  • Dr. Rancati — Consultation in Practice
  • Dr. Gharavi — Regulations & Startup
  • Dr. Virdi — Dealing with Difficult Patients
  • 60-Min Medical Directorship Panel 60 MIN
Theory or practical?
Both — foundational principles alongside tactical, immediately applicable tools for your practice.
Are regulations covered?
Yes — dedicated sessions on liability, medical directorship, and aesthetic startup regulations.
Your Credential

Earn a Certificate of Completion

Upon completing the course and passing the final exam, you'll receive a personalized CBAM Certificate — ready for your professional portfolio or clinic credentials.

1
Complete the Online Course
Access all lessons at your own pace. 6 months of full access from registration.
2
Pass the Final Exam
Complete the online assessment to unlock your personalized certificate.
3
Download Your Certificate
Instantly download and add it to your professional portfolio or LinkedIn.
Is the certificate recognized professionally?
Issued by CBAM — trusted by 13,000+ practitioners. Suitable for professional portfolios and continuing education records.
Enroll in This Course
Certificate of Completion
Enroll Today

One Course — or a Complete System

Start with business & marketing, or access every aesthetic specialty in one complete training platform.

START HERE
This Course
Aesthetic Business & Marketing
Complete certificate training
CA$450
One-time payment · 6-month access
  • 4 modules · 20+ lessons
  • Business roadmap & planning tools
  • Marketing foundations & 4 P's
  • Expert video panels & discussions
  • 6-month online access
  • CBAM Certificate of Completion
Enroll in Business & Marketing
Complete Aesthetic System
All-in-One Aesthetic Bundle
Every specialty. One platform.
CA$3,599
Includes Business & Marketing + all programs
Better value than purchasing individually
  • Business & Marketingthis course
  • Injectables — Neurotoxin, Fillers, Anatomy
  • Skin Treatments — Peels, Microneedling, Laser
  • Regenerative Medicine — PRP, Exosomes, PDRN
  • IV Therapy — Full clinical training
  • 19 Certificates + 2 Diplomas
Explore Full Bundle
13,000+
Trained
8+
Years
19
Certificates
60+
Hours
7
Centres
Common Questions

Frequently Asked Questions

This course outlines various roadmaps to entering the aesthetic medicine industry. Built for beginners with limited business or marketing experience — it provides foundational marketing principles alongside tactical, actionable tools to start and grow your aesthetic practice.
Qualified nurses, doctors, and dentists trained in aesthetic medicine. Ideal for practitioners entering the industry, those expanding business knowledge, or those seeking an alternative to traditional clinical settings and an added income stream.
Yes. Upon successfully passing the final exam, you'll receive a personalized CBAM Certificate of Completion — downloadable immediately and suitable for your professional portfolio.
6 months of full access to all online course materials from the date of registration. All lessons are on demand — complete them entirely at your own pace.
Yes. The course is fully accessible on desktop, tablet, and mobile devices so you can learn whenever and wherever it's convenient.
Absolutely. Use the advisor form at the top of this page to connect with a CBAM education advisor. We respond within one business day to answer all your questions before you commit.
Start Today

Enroll in the Business & Marketing Certificate

100% online. Self-paced. Beginner-friendly. Join 13,000+ practitioners trained by CBAM.

Enroll Now — CA$450 Talk to an Advisor

For licensed doctors, nurses & dentists · CBAM Certified · 6-Month Access